Un-reveal the deepest purpose of your customers
Henry ford once says…
If I had asked people what they wanted, they would have said faster horses ~ Henry Ford
Now…
What does that mean?
Your customers might not give you the right information when you ask them
But…it’s not their fault
It’s how you ask them the right set of question
Let’s break it down like this
What do you want?
A faster horse
Why do you want a faster horse?
Because I want a reliable transportation
Why do you want reliable transportation?
Because I want to travel fast
Why do you want to travel fast?
Because I want to meet my family earlier
Why do you want to meet your family earlier?
Because I don’t want to miss any important event with my family
Why you don’t want to miss any important event with your family?
Because I want to spend my precious time with my beloved one
Can you spot the difference?
The initial motivation changes
between reliable transportation into spending precious time
It seems like their motivation is not really transportation but how they can save their time and spend it with their loved ones.
Now, with this information in mind, we can create products and messaging that fit better with our users
The 5 Why Method Initially Created for a Root-Cause Analysis
to understand the root cause of a problem that may lay behind the surface
But it can be used for a user interview…
to understand what they really want and need
So that we can create a better product that is based on the user’s need (Wanted by the users)
Those answers will vary with the different users when interviewing
But.. it should have a pattern that shares a similar answer in particular and it can be grouped into a user persona
Next time we will cover user persona and the importance of acknowledging it to create a better product
